How the sour fireflies became a drink syrup and were immediately sold out.

Project

For the launch of the new Juizy Wow x Trolli varieties, we staged the iconic worms as if they had hatched directly from the bottle. Together with Foodvibez, we visualized a taste explosion. The bottles float in colorful liquid splashes, bedded on a pile of fireflies – all 100% in 3D.

Outcome

Our 3D visuals became the hero of the entire campaign. In the videos as well as for the product images. They characterize the look & feel on the landing page, in the online store and on social media. In four formats, we created visually stunning assets that get to the heart of the hype surrounding the product – colorful, sweet, limited.

Impact

Completely colorful and viral

The campaign went viral. The launch video alone cracked the 4 million views mark on Instgram and TikTok. The visuals pushed the conversion rate up by 35% in the A-B tests and ensured that the store sold out in no time at all. A case that shows: 3D works – when it really pops.