The spirit of the wild stag meets Berlin club culture – unleashed in a Speculative.

Projekt

The spirit of the wild stag meets Berlin club culture – unleashed in a Speculative.

Rave. Smoke. Neon. The club scene returns to the big stage. And with it, a drinks culture that redefines itself between myth and lifestyle.

In the midst of this energy: a brand that is made for the night. Our speculative “Unchain the Wild” stages Jägermeister in the aesthetics of the Berlin metropolis – raw, hypnotic, electrifying.
We combine the product with the look and feel of club culture and create a visual experience: wild, iconic, relevant.

Outcome

The result is a high-end speculative that anchors Jägermeister as a cultural symbol in the field of tension between underground, big city aesthetics and nightlife. The 3D visuals function as key visuals, campaign assets or mood films – ready for digital touchpoints, events and brand experiences.

Impact

“Unchain the Wild” creates a strong visual bracket to reposition Jägermeister as an iconic nightlife brand. As a campaign asset, the film would have ensured high reach on social media and in OOH campaigns in awareness-driven phases – especially among Gen Z & urban audiences. Potential in the KPI context:

• +60 % view-through rate in paid social compared to static creatives
• +30 % higher ad recall in brand lift tests
• Strong recognition of the key visuals as part of a coherent moving image system
  
  

The film pays off in terms of brand distinctiveness – in a market in which beverage products are fighting for a unique visual position.