The AirForce 1 – Number 1 of all generations. Timeless.

Project

The Air Force 1 from Nike. An all-time favorite that has earned its stage. It’s not the shoe that changes, but the zeitgeist around it – and yet it has remained a legend for generations. We have created a 3D film that tells a current and trendy visual story around the AirForce 1 myth and in turn brings the brand and the product together in storytelling. Brand awareness demands state-of-the-art aesthetics. At every touchpoint. Over and over again.

Outcome

The 3D film: the centerpiece of every campaign – for various touchpoints. The stage: minimalist, but with maximum impact. The Air Force 1 is visually recharged – without losing its DNA. For more vibes & more relevance.