The story of the PET bottle that becomes a lifestyle shoe

The challenge

A safety shoe made from recycled materials – the first of its kind in Europe, produced by Atlas Safety Shoes. This innovative leap was to be emphasized with a cross-platform product commercial.

The focus: the sustainable production process and the high-quality result.

The solution

A product video that tells the story of the innovative manufacturing process in impressive images – detailed, emotional and captivating.

The captivating music underlines the innovative spirit, while the customized sound design makes the production steps of the shoe audible.

The film was then adapted into various cut-downs for touchpoints such as the website, social media and out-of-home displays.

Impact

The video assets for the Runner 75 run in Borussia Dortmund’s stadium as perimeter advertising in front of over 80,000 spectators at every home match. At the same time, they are broadcast as virtual advertising on Sky’s streaming channels with over 2 million streaming subscribers per match day. The pilot video plays on the website and creates a link between advertising playout and visits to Atlas’ online presence.