Two visionaries are redefining fine imaging — as told in an epic film.

Project

With the launch of the DJI Mavic 3, DJI and the legendary camera manufacturer Hasselblad joined forces to combine their cutting-edge technology into a single product. For the YouTube launch video, we wanted to tell this story in an emotionally engaging way. To that end, we produced the trailer for the keynote. 

Impact

The video was shown as part of the 29-minute keynote announcing the Mavic 3 during DJI’s YouTube livestream and attracted over 350,000 viewers. Our trailer was the first to reveal that the Mavic 3 would be equipped with a Hasselblad camera. Shortly thereafter, pre-orders sold out within a few hours.