Challenge

INNO TAPE develops highly specialized adhesive solutions for industrial applications. The challenge: It’s difficult to convey the technical depth and concrete benefits of these products using traditional images and text—especially on social media. The goal was to visually interpret these complex products in a way that makes them instantly understandable while also communicating the brand’s technical expertise: Adhesive tape converting isn’t just an alternative, it’s a professional solution!

Solution

Together, we developed a series of precise 3D visualizations in the form of video clips that illustrate real-world use cases, material properties, and functional mechanisms. Streamlined, clear, and technically accurate, without overwhelming viewers with excessive explanation. The assets were specifically optimized for LinkedIn and designed as a recurring visual format that integrates seamlessly into existing brand communications and can be expanded upon.

Impact

By using 3D video clips, INNO TAPE was able to measurably boost the impact of its LinkedIn communications. Compared to traditional posts, the video posts generated up to twice as many clicks, a click-through rate of up to 6% (vs. 1–2%), and an engagement rate of 8–9% (vs. 3–4%). The visual presentation helped make complex automotive applications easier to understand and fostered relevant interaction in the B2B environment.