How an ice cream creation became the hottest story of the summer – with the appeal of Shirin David and our 3D Magic

Project

Together with McDonald’s, Shirin David lands a particularly memorable hit in summer 2024. Fans can look forward to the brand new McFlurry in the exclusive “Original Shirin Candy Strawberry Sauce” version! To make sure the whole thing tastes good to the eyes, we have produced the matching Tasty commercials together with Studio 11:40, which let us dive straight into the McFlurry swirl.

Outcome

With an elaborate hybrid production in which we combined real film and 3D design, a complete McFlurry world was created and packaged in different storytelling, which deliciously staged the ice cream creation and the cooperation with Shirin David. Assets were made available in various formats and lengths and broadcast throughout German-speaking countries.

Impact

The content was played out on various marketing channels such as TV, YouTube, social media, out-of-home displays or at the point of sale when the campaign was published throughout German-speaking countries and reached an audience of millions in the target group for product activation.