Challenge

SIGG faced the task of consistently and effectively visualizing the NIMO Foodboxes as a growing product line while also presenting multiple color variations across various touchpoints. The challenge was to adhere to the existing visual standards and enhance them qualitatively. More variants automatically meant more coordination, greater complexity, and a higher risk of inconsistent visual identities — especially when the focus is on authentic color reproduction.

Solution

Instead of producing individual visuals in isolation, we developed a scalable CGI framework. Defined perspectives, deliberately minimalist lighting, and precise rendering of materials form a system that can be reliably applied to all color variations. Based on this framework, we created over 20 product visualizations as well as a concise 3D clip that quickly and clearly illustrates the color variety and components of the NIMO Foodbox. The structure is designed so that it can be directly applied to other products.

Impact

SIGG is now able to effectively market the NIMO product line in a consistent and efficient manner without having to redesign every single product. New variants can be easily integrated into the existing structure, which reduces coordination efforts and speeds up production processes. At the same time, the clear and high-quality presentation enhances the perception of product quality across all relevant touchpoints.