The new FlavorBombs are here. And we’re going to pop them.

The Challenge

Trolli’s new FlavorBombs, a soft shell with a liquid core, were a leap forward in the brand’s product launches, and that was exactly the problem. Unlike the self-explanatory eyeball from the Halloween edition, this product does not explain itself. In the client’s own words: “Our educational task is bigger and heavier.” The visualisation had to make the product’s structure understandable while sparking desire at the same time. With the new “Kiss FlavorBomb”, the second stage followed shortly after: for a campaign running across Spain, the commercial was to be relaunched with new key visuals, newly produced CGI scenes and integrated UGC material. This required translating a physical product sample into 3D so precisely that it passes as the real product in every scene, including the correct packaging without a blister in the final shot.

The Solution

It all started with a 3D product film that explains the FlavorBomb from the inside: realistic, viscous splash and explosion animation, a shell with the right porosity and texture, and a deliberately reduced unicolour background instead of live action, so that nothing distracts from the fruitiness. We then built the Kiss FlavorBombs on top of this system: five new key visuals rendered with transparent backgrounds based on the physical sample, along with newly produced scenes featuring final product and liquid colours, a modelled blister and cleanly integrated UGC footage. As the new creative centerpiece, the “Kiss” scene replaced the old fruit scenes and reinforces the Kiss style.

Impact

The first film served as the main driver of the ad campaign for the launch on social media and YouTube, while the key visuals travelled into international markets via the Brandworks platform. Trolli Spain adopted the assets and built the Kiss campaign directly on top of them instead of starting from scratch. The Spanish media campaign alone reached over 7.5 million users at the relevant touchpoints, collected over 15 million impressions and generated over 30,000 interactions with the target audience, achieving the planned product activation goals. In this way, a single product film became a visual system that carries two product lines and two markets.