The new FlavorBombs are here. And we’re going to pop them.

The challenge

Trolli’s new FlavorBombs (soft shell, liquid center) were a leap forward in product launches—and that was exactly the problem. Unlike the self-explanatory “Glotzer” from the Halloween edition, this product isn’t immediately obvious. In their own words: “Our educational mission is bigger and more challenging.” The visuals had to accomplish two tasks at once: make the product’s structure understandable and spark desire.

The solution

A 3D product video that explains the FlavorBomb from the inside out: realistic, viscous splash and explosion animations, a shell with just the right porosity and texture, and a deliberately minimalist, single-color background instead of live-action footage—so that nothing distracts from the fruitiness and unique flavor.

Impact

The video was the main focus of the ad campaign for the launch on social media and YouTube, and the key visuals were distributed to international markets via the Brandworks platform. Later, Trolli Spain took over the video and produced a follow-up, building on existing assets that we adapted—so the asset essentially carried itself forward and could be scaled.