Three Halloween commercials that look terrifying good and are causing a stir across all channels.

The Challenge

Trolli had three product variants to promote for its Halloween campaign. The videos for the Dracula, Glotzer, and Tarantula products were planned as an online video campaign across various streaming platforms such as Netflix, Disney+, JOYN, etc., plus projections in subway underpasses. These were large-scale campaigns designed to drive awareness and conversion, combined with the creative challenge of presenting the fruit gummies as both appetizing and spooky, complete with genuine jump-scare moments.

The Solution

Three animated spots featuring genuine jump scares, carefully coordinated lighting, and authentic packaging visuals — plus custom versions for the subway tunnel projections in Berlin. Made possible within a tight timeline through meticulous render scheduling and disciplined feedback management, which kept the campaign on track.

Impact

The clips produced ran for over 4 weeks in Trolli’s ad slots on various streaming platforms, on social media, and on TV as part of a Germany-wide campaign to engage the target audience.