The most bombastic kisses in the world. And they taste amazing, too.

The challenge

Trolli wanted to revamp the existing commercial for the new product “Kiss FlavorBomb”: new key visuals, newly produced CGI scenes, integrated UGC material—and everything true to the real product in terms of color and detail (including correct packaging without a blister pack in the final shot). The challenge: to translate a physical product sample into 3D with such precision that it would pass as “the real thing” in every scene, so it could be integrated into content for the Spain-wide campaign.

The solution

Two phases: (A) Redesign of the key visuals — 5 renderings with transparent backgrounds based on the physical prototype. (B) Re-production of the scenes featuring the new Kiss FlavorBomb models, final product and liquid colors, a modeled blister pack, and seamlessly integrated UGC footage.

Impact

A product sample we received was transformed into a complete 3D model that features both the key visuals and the newly produced scenes—including a new creative centerpiece (the “Kiss” scene), which replaces the old fruit scenes and reinforces the “Kiss style.” In the national media campaign, the ads reached over 7.5 million users at the relevant touchpoints, generated over 15 million impressions, and led to over 30,000 interactions with the target audience, thereby achieving the planned product activation goals.