Finally, infinite. Trolli’s glow worms are getting round.

The Challenge

Trolli’s limited-edition product, “Saure Glühringe,” was set to launch with a campaign video — the campaign launched four weeks later. A classic dilemma: securing production capacity before the creative concept is finalized. And in the process, explaining how fireflies turn into glowing rings.

The Solution

A 15-second hero clip (16:9 and 9:16) plus 6-second bumper ads, along with the complete 3D packaging (box, glow rings, glowworms). Thanks to the ongoing partnership with Trolli and Serviceplan, production of the various assets took place simultaneously.

Impact

These assets are the stars of the Germany-wide online and offline campaign to market the Glühringe. The large-scale brand activation campaign led to the product selling out. In the online campaigns, the ads reached over 16.5 million viewers with a view-through rate (VTR) of 94%.